Lettings Overview
The Prime Central London lettings market rewards those who understand it. Rental values, tenant profiles and void periods are all shaped by variables that generic platforms and volume-driven agencies rarely track with precision. Foster Row works exclusively within Prime Central London, giving landlords access to market intelligence and letting advice that is specific, current and commercially grounded.
We act as a letting agent, adviser and market analyst within a single relationship. Whether a landlord is letting a single property for the first time or managing the performance of an established portfolio, our approach is the same: to position each property correctly, secure the right tenant and protect the asset throughout the tenancy.
Our work covers Marylebone, Mayfair, Notting Hill, Kensington, Bayswater and the surrounding districts. We know these markets in detail — the streets where demand is strongest, the periods when supply tightens, and the tenant profiles most likely to present in each postcode.
Our Lettings Services
Foster Row offers three service levels, each appropriate for a different type of landlord relationship.
Let Only
For landlords who wish to manage their own tenancy but require professional marketing, tenant sourcing, referencing and contract preparation. We handle the process to the point of key handover and step back at your instruction.
Let and Rent Collection
Everything within the Let Only service, with the addition of monthly rent collection, arrears management and structured financial reporting.
Fully Managed
A complete service covering marketing, tenant procurement, contract management, rent collection, maintenance coordination, compliance management and periodic inspections. Suitable for landlords based overseas or those who prefer not to manage the day-to-day relationship with a tenant directly.
The Tenant Question
Achieving the right rental figure matters. Achieving it with the right tenant matters more. At the upper end of the market, a poorly matched tenancy — regardless of the rent agreed — carries risks that are difficult and costly to unwind.
Foster Row conducts thorough referencing and takes time to understand who will occupy the property before recommending that a landlord proceed. We do not measure performance by volume of tenancies agreed. We measure it by the quality and stability of the tenancies we place.
Regulatory Compliance
The legislative obligations on residential landlords in England have grown considerably in recent years and continue to evolve. Energy performance requirements, deposit protection, right to rent verification, electrical and gas safety certification, and the changes introduced under the Renters’ Rights Act 2025 all carry specific timelines and consequences for non-compliance.
Foster Row keeps landlords informed of their obligations before they become urgent. For fully managed clients, compliance is monitored and administered on their behalf as a standard component of the service. For a full overview of current landlord obligations and the changes taking effect in May 2026, see our Landlord Guide.
